Patron: Beta Theta Pi Fraternity
“You Are Here” is inspired by mall and airport directories.
Directories not only show us where we are on a map, but they list other places we can visit and show how we can get there.
“You Are Here” replaces traditional directions with bold, bright and contrasting designs. The hope is that – rather than engaging in the constant rush that we all experience today- the observer will slow down and enjoy the journey: finding the subtleties in surrounding sights, sounds and activities that will enhance their experience…a reminder to be in the moment.